Already a Future Women? Sign in Member Of The Month Heidi Ireland: ‘One Of The Issues I Tackled Early On In My Career Was Finding My Voice In A Very Masculine Industry’. The expert strategist shares how to drive change and progress ideas into something more. By Becky Hansen Published 31 January, 2026 Member Of The Month Heidi Ireland: ‘One Of The Issues I Tackled Early On In My Career Was Finding My Voice In A Very Masculine Industry’. The expert strategist shares how to drive change and progress ideas into something more. By Becky Hansen Published 31 January, 2026 Previous article Book Review: The Trauma Cleaner, By Sarah Krasnostein Next article The Sweet Life of Natasha Pickowicz Heidi Ireland is our December Member Of The Month. A talented business leader specialising in digital and marketing strategy, she heads up Industry Strategy for CarAdvice.com. Heidi has a formidable reputation and is kicking huge goals in the traditionally male-dominated industry.The epitome of a self-starter, she’s creative, driven and knows how to hustle, hard. In her own words: “Focus, recover, repeat.” As a creative thinker and change management agent, Heidi thrives as Industry Strategy Director at CarAdvice.com as well as the founder of popular yoga app, YOGOJI. Join the club Already a member? Sign in Member Of The Month Member Of The Month Claire Chan: ‘Just Do It. Do It Anyway, Any Way.’ By Becky Hansen Member Of The Month Parissa Tosif: ‘Music fulfills a side of me that loves to be creative and engage in something that is somewhat infinite’ By Becky Hansen Member Of The Month Karen Fitzpatrick: ‘Be Open To Possibilities From Left Field And Say Yes To Things That Look Difficult.’ By Becky Hansen Member Of The Month Michelle Mahoney: ‘The Future For Women Is In Our Hearts, Minds And Hands’ By Becky Hansen see more Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.
