Claire Chan: ‘Just Do It. Do It Anyway, Any Way.’

By Becky Hansen

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Claire Chan is the founder of RucheSet, a fashion consulting and crowdfunding platform that offers a path for emerging design talent to test ideas and enter the market. The name RucheSet is inspired by the Ruche of a garment when the fabric is gathered together for a beautiful effect. Claire believes that it’s the fashion industry that should drive the innovation of new textiles, more efficient production methods and circular design principles to widen the focus beyond the product and include material flows, production processes, conditions and options for use and reuse.

Claire is a fashion veteran, working under Angela Ahrendts at Burberry in London and then later in New York as part of the legendary design team behind the LVMH backed re-brand of DKNY. Now based in Sydney, Claire joins us today to discuss her career, favourite brands and the future of fashion.

What are you reading at the moment? The Responsible Company by Yvon Chouinard and Vincent Stanley. A great reference for any company or individual on building checks and balances – and doing what is relevant for you to be responsible.

What are you listening to? Lizzo in the mornings, Chet Baker in the evenings.

The future for women is… Made in the present.

We can lift each other up… With inclusivity, opportunity and trust.