Member Of The Month

Heidi Ireland: ‘One Of The Issues I Tackled Early On In My Career Was Finding My Voice In A Very Masculine Industry’.

The expert strategist shares how to drive change and progress ideas into something more.

By Becky Hansen

Published 31 January, 2026

Member Of The Month

Heidi Ireland: ‘One Of The Issues I Tackled Early On In My Career Was Finding My Voice In A Very Masculine Industry’.

The expert strategist shares how to drive change and progress ideas into something more.

By Becky Hansen

Published 31 January, 2026

Heidi Ireland is our December Member Of The Month. A talented business leader specialising in digital and marketing strategy, she heads up Industry Strategy for CarAdvice.com. Heidi has a formidable reputation and is kicking huge goals in the traditionally male-dominated industry.

The epitome of a self-starter, she’s creative, driven and knows how to hustle, hard. In her own words: “Focus, recover, repeat.” As a creative thinker and change management agent, Heidi thrives as Industry Strategy Director at CarAdvice.com as well as the founder of popular yoga app, YOGOJI.

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