Luxury Face Value: The Future Of Beauty With self-care the new buzz word in cosmetics, the brands we choose are no longer just skin deep. By Jessica Schiffer Luxury With self-care the new buzz word in cosmetics, the brands we choose are no longer just skin deep. By Jessica Schiffer Previous article A Modern Day Workwear Guide Next article The Life-Changing Magic Of Not Buying So Much Beauty is not what it used to be. It’s become far more than a confidence booster or something to have fun with. Today, it’s wrapped up in identity, health, wellness and self-care; a reflection of the ever-expanding definition of femininity and its counterparts, which are finally being seen through a less trivial lens. Self-care has become a badge of honour and beauty rituals no longer dismissed as purely superficial. For brands and consumers alike, it’s become a tool for experimenting with technology or asserting an environmental, all-natural-everything stance. We’re all now wearing our hearts on our skin and body – or, more precisely, on the products we put into or on it.The category is now more popular than ever, growing at a global rate of five per cent in 2017 and estimated to be worth more than USD$400 billion globally. Much of this traction can be attributed to social media channels such as YouTube and Instagram, which have fostered a widespread community of beauty fanatics keen to show off their latest looks and favourite products. Reddit and Amazon have become the new go-to for product reviews, impacting consumer purchases more than any branded marketing speak. beautylookingforward Best Of Future Women Money Why mid-life investing can make all the difference (especially for women) By Jamila Rizvi Money How motherhood hits your financial future (and what to do about it) By Jamila Rizvi Money Is your takeaway coffee costing you 100k? By Jamila Rizvi Relationships Dr Sullivan thought an abusive client had changed. He hadn’t. By Sally Spicer Relationships What Geraldine Bilston wants victim-survivors to know By Sally Spicer Equity New interactive series highlights what determines women’s financial fate By FW Diamond Meet the leaders: Erin Vincent By Odessa Blain Diamond Meet the leaders: Malini Raj By Odessa Blain Your inbox just got smarter If you’re not already a member, sign up to our newsletter to get the best of Future Women in your inbox.
