Luxury Face Value: The Future Of Beauty With self-care the new buzz word in cosmetics, the brands we choose are no longer just skin deep. By Jessica Schiffer Luxury With self-care the new buzz word in cosmetics, the brands we choose are no longer just skin deep. By Jessica Schiffer Previous article A Modern Day Workwear Guide Next article The Life-Changing Magic Of Not Buying So Much Beauty is not what it used to be. It’s become far more than a confidence booster or something to have fun with. Today, it’s wrapped up in identity, health, wellness and self-care; a reflection of the ever-expanding definition of femininity and its counterparts, which are finally being seen through a less trivial lens. Self-care has become a badge of honour and beauty rituals no longer dismissed as purely superficial. For brands and consumers alike, it’s become a tool for experimenting with technology or asserting an environmental, all-natural-everything stance. We’re all now wearing our hearts on our skin and body – or, more precisely, on the products we put into or on it.The category is now more popular than ever, growing at a global rate of five per cent in 2017 and estimated to be worth more than USD$400 billion globally. Much of this traction can be attributed to social media channels such as YouTube and Instagram, which have fostered a widespread community of beauty fanatics keen to show off their latest looks and favourite products. Reddit and Amazon have become the new go-to for product reviews, impacting consumer purchases more than any branded marketing speak. beautylookingforward Best Of Future Women Gender diversity Soft Power By Briana Blackett Gender diversity Be honest. Did you think Bluey was a boy? By Briana Blackett Gender diversity Cyber expert laments “lost generation” in online misogyny panel By Sally Spicer Gender diversity Is this at the bottom of your To-Do list? By Briana Blackett Wellbeing How being a ‘good girl’ is holding you back By Dr Michelle McQuaid Money What’s the cost of being comfy? By Jamila Rizvi Gender diversity The Confidence Gap By FW Money Is your money working as hard as you? By Jamila Rizvi Your inbox just got smarter If you’re not already a member, sign up to our newsletter to get the best of Future Women in your inbox.
