Already a Future Women? Sign in Equity Ambition – Is It Still A Dirty Word? A recent study found that fear of failure is still holding back men and women in professional settings and small business. By Jessica Parry Published 31 January, 2026 Equity Ambition – Is It Still A Dirty Word? A recent study found that fear of failure is still holding back men and women in professional settings and small business. By Jessica Parry Published 31 January, 2026 Previous article Yes, Routine Is The Answer To Creativity Next article Monica Nakata: My Favourite Things With a record number of women elected to the US Congress and glass ceilings shattering all over the corporate world it would be reasonable to think that women are now out and proud about their ambition. But a surprising new study has found that both sexes still have some way to go in both following and owning their aspirations.The CGU Ambition Index found that 68 per cent of respondents believe Australians have a culture of negativity around ambition and 44 per cent worry too much about failure to act on their ambition. A startling seven in ten won’t even talk about their success for fear of being labelled a “bragger”. It seems the tall poppy syndrome is alive and well. Join the club Already a member? Sign in Better you Career Brought to you by Best Of Future Women Leadership Visibility isn’t vanity. It’s your leadership edge. By Gry Stene Workplace Meet the woman behind Helen McCabe and Jamila Rizvi’s diaries By Patti Andrews Leadership The medicine gap By Melanie Dimmitt Leadership “Thanks Minister, I can’t take the job” By Melanie Dimmitt Leadership How Amanda Rishworth’s worst day forged her path By Sally Spicer AI I cloned my boss: A tech optimist’s take on the future of work By Sally Spicer Leadership Rosie Waterland has come to terms with not winning an Oscar By Melanie Dimmitt Leadership “AI can only take you so far” By Melanie Dimmitt Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.