Luxury Artfully Branded: Immersive Experiences Takeover New York Fashion Week As Hermès, Refinery29 and Yves Saint Laurent opt for rooms over runways, the power of Instagram transforms fashion week. By Angela Ledgerwood Luxury As Hermès, Refinery29 and Yves Saint Laurent opt for rooms over runways, the power of Instagram transforms fashion week. By Angela Ledgerwood Previous article An App Too Far? How ‘Digital Contraception’ Entered The Mainstream Next article Taking The Sting Out Of The Queen Bee Immersive Insta-worthy branded experiences aren’t going anywhere (soon), but as influencer culture gathers momentum and morphs, brands are scrambling to stay relevant. There was no better showcase of this than New York Fashion Week. As experience replaced runways for many, three brands got it right in the concrete playground this September.Hermès, arguably one of the most exclusive brands in the world, transformed an empty retail space next to Jeffrey into a welcoming and vibrant pop-up in the Meatpacking district that will travel to Toronto, Singapore, Los Angeles and Milan until November. Conceived by artistic director Bali Barret, the Hermès Carré Club (silk scarf club) replete with legitimately friendly silk-jumpsuit clad hosts, featured a karaoke booth (Carre-Ok), café and series of mini artists’ studios where visitors could casually chat to the scarf designers and artists behind Hermès’ designs. fashionlookingforwardNYFW Best Of Future Women Travel How to experience Byron Bay according to your personality By Patti Andrews Culture Five perfect strangers By Patti Andrews Culture Maxine Beneba Clarke on the value of time By Madison Howarth Culture Clare Bowditch on knowing your worth By Madison Howarth Culture Jamila Rizvi finds a room of her own By Madison Howarth Culture What drives Clementine Ford to stand up and Fight Like A Girl? By Mel Fulton Luxury The euphoria of makeup that highlights, and does not erase By Sally Spicer Style Four easy ways to shop sustainably with Lucianne Tonti By Bojana Kos Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.
