Beauty These New Beauty Brands Won’t Promise To Make You Look Younger 'Pro-age' is the new beauty buzzword as solution-based hair and skincare aimed at menopausal women shake up the shelves. Meet the disruptors leading the charge. By Natalie Cornish Beauty 'Pro-age' is the new beauty buzzword as solution-based hair and skincare aimed at menopausal women shake up the shelves. Meet the disruptors leading the charge. By Natalie Cornish Previous article Today Is A Gift, Which Is Why It Is Called The Present Next article Six Women On How They Deal With Seriously Anxious Days When Sonsoles Gonzalez, a 25-year veteran of the beauty industry, noticed her hair greying and thinning in her late-40s, she knew she was experiencing a wider, untapped ‘cosmetic’ issue: the menopause.“Greying required me to colour every four weeks and my thick black pony tail became thinner,” she tells Future Women. “I started struggling to find products that could work with my changing hair. I noticed how really no-one was talking to me. I wasn’t surprised, having been part of that industry for many years. I can tell you we spent no time on this target.” beautylookingforward Best Of Future Women Wellbeing How to escape the dopamine trap By Dr Anastasia Hronis Self Two ducks and a Chick walk into the wilderness By Odessa Blain Wellbeing How can you be ‘authentic’ at work? By Steph Tisdell Wellbeing Awww, you shouldn’t have. By FW Travel How to experience Byron Bay according to your personality By Patti Andrews Wellbeing We’ve discovered burnout’s kryptonite By FW Wellbeing How to be proactive without rushing through life By Michelle Brasier Wellbeing Why an HRT shortage is a mental health issue By FW Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.