Already a Future Women? Sign in Culture ‘Women Are Totes Amazing’ The genius behind the ‘Ban The Single Use Prime Minister’ tote Gwen Blake launches another sure-to-be-viral bag. This time she's celebrating sisterhood. By Lara Robertson Published 31 January, 2026 Culture ‘Women Are Totes Amazing’ The genius behind the ‘Ban The Single Use Prime Minister’ tote Gwen Blake launches another sure-to-be-viral bag. This time she's celebrating sisterhood. By Lara Robertson Published 31 January, 2026 Previous article Annabel Crabb: ‘You Can’t Fix The Women’s Side Until You Fix The Men’s Side’ Next article Her Agenda: Ara Katz You probably remember the ‘Ban The Single Use Prime Minister’ tote bag. Starting out from a Twitter meme inspired by the latest (of many) leadership spills, the bag quickly went viral on social media earlier this year. It was a hit with environmentalists and political aficionados alike, selling out in a matter of days and earning their maker, Melburnian entrepreneur and Future Women community member Gwen Blake, some serious cash money.Now Blake’s company, Sans Sheriff, is releasing a new bag emblazoned with the slogan ‘Women Are Totes Amazing’, as a tribute to the women who have supported her over the past year. Join the club Already a member? Sign in Looking forward Style Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.