“We carry our bodies around our whole lives, yet we’ve carefully sculpted these damaging ideas about what constitutes ‘hot’ or ‘beautiful’ or ‘ideal’. I wanted to draw people who felt awkward, disappointed or ashamed about part of their physical appearance – and do so in a massive window of a gallery space, not only to encourage a sense of empowerment through self-instigated positions of vulnerability, but as a way of laughing (and staring) in the face of it all.
“When I first started making work, I didn’t just want it to be just about developing a concept and making a living. I wanted my work have purpose to it and move people, and at the same time, I started getting tired of how we perceive our physical identities and judge our own bodies in a way that can destroy or stroke our egos, based on the ‘beauty system’ – the fantasies executed by advertising, magazines and by us on social media. Many people have started to try and make these fantasies our realities, and I just think we’ve lost the plot! So I wanted to make work that encouraged a solution to this, particularly for women, and which offered different ways of looking at and seeing the body.
Finding Your Voice is a special photographic series highlighting female activism. You can read more about Ruth here and follow her @ruth_fox