Culture

Ditch the pitch: A masterclass on making real connections

FW Managing Director Helen McCabe and Deputy Managing Director Jamila Rizvi on how to build connections that count.

By Patti Andrews

Published 4 August, 2026

Culture

Ditch the pitch: A masterclass on making real connections

FW Managing Director Helen McCabe and Deputy Managing Director Jamila Rizvi on how to build connections that count.

By Patti Andrews

Published 4 August, 2026

When polled during a recent FW Mini Masterclass, members overwhelmingly rated their confidence in networking at two or three out of ten. If you can relate, we are here to tell you that building a professional community doesn’t mean you have to endure forced small talk with people you will never see again. 

“I really hate the word ‘networking’, so I would use ‘making connections’ as an alternative, and that might immediately help those of you that are rubbish at it start to reframe it. It’s really just connecting to people and hearing from other people,” says Helen McCabe.

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