CHOOSE HER OWN ADVENTURE Meet our friend Anna Come play. And get more financially literate along the way. In collaboration with our Proud Partner INTRODUCING 'CHOOSE HER OWN ADVENTURE' Anna is young, curious and fresh-out-of-school. But she is unlike anyone you’ve met before. Firstly, because Anna doesn’t really exist. Secondly, because Anna ages five decades in a matter of weeks. And thirdly, because Anna’s financial future lies squarely in your hands. So, what will it be? Fuelled by the quasi-democratic power of social media, we’re guiding Anna through a lifetime of the common crossroads faced by Australian women. We’ll also be getting more financially literate, as a cast of experts identify and unpack every economic benefit, risk and opportunity that comes Anna’s way. This is a Choose Her Own Adventure ride you’re going to want to take because, at every age and stage of their financially active lives, women are shortchanged. Will this be the story for Anna? Or more importantly, for us? HER LIFE SO FAR Small choices, big impact – here's how you've voted in each decade so far: Anna's 20s - read the full article here. Anna's 30s - read the full article here. Head over to Instagram to weigh in. WHAT DOESN’T ADD UP, WHEN COMPARING WOMEN TO MEN IN AUSTRALIA For every dollar on average men earned, women earned 88 cents. That’s $246.30 less than men each week. The median superannuation balance in June 2021 for those aged 60 to 64 was $158,806 for females and $211,996 for males, a 25% per cent difference. The 2021 Census revealed that the number of women experiencing homelessness increased 10.1% between 2016 and 2021, compared to a 1.6% increase for men. “We often default to gendered norms and tend to take a step back from financial topics. If you are partnered and decide to start a family, explore the ability to share your partner’s superannuation, not just their take-home pay.” Money coach and Women with Cents founder Natasha Janssens, during Anna’s 30s. STAY UP TO DATE Subscribe to the FW newsletter to receive insights and practical advice as Anna faces life's common financial crossroads. “Do not fear. You have plenty of time to learn how to invest – and even to make mistakes as you build your skills and confidence. You just have to get started. And you can start small, with a few hundred dollars.” Financial educator and Money School founder Lacey Filipich, during Anna’s 40s. PRESS NINE New interactive series highlights what determines women’s financial fate READ NOW MUMBRELLA FW launches content series on women and finance READ NOW
