Athlete, author, speaker, business owner, burns survivor and mother of two. These are some of the credentials owned by Turia Pitt, who was once asked by an interviewer: why is she on the cover of so many of her books? 

“He was a bit of an arsehole, to be honest,” says Pitt to Helen McCabe as part of FW’s Too Much podcast. “I just gave him this look and he said, ‘Well, I’ve written books and I’ve never been on the cover.’ So I said, ‘Yeah, but no one knows who you are, so it’s not going to be a selling point, putting you on the cover’.”