When ChatGPT hit the scene, I admit my initial reaction was to freak out. As the founder of a nine-year-old SEO copywriting agency, my services were already undervalued in the small-business space, where low budgets rule the roost. How could I continue to charge for writing services and marketing strategies when AI promised to do it all for free and within seconds?

I had a choice. I could bury my head in the sand, rock in the corner, pull my hair out or engage in any other stress-related activity.