Already a Future Women? Sign in Career How to build your personal brand Everyone has one. It's time to start shaping yours. By Taryn Williams Published 13 June, 2025 Career How to build your personal brand Everyone has one. It's time to start shaping yours. By Taryn Williams Published 13 June, 2025 Previous article Soft Power Next article New FW partnership to boost number of women in cybersecurity Building a personal brand was one of the last things on my mind when working on my first business.Amidst the chaos of startup life, giving my time and attention to something I thought was reserved for influencers felt… indulgent. Join the club Already a member? Sign in Career Work in progress More from FW Career She’s got the look By Melanie Dimmitt Career “I was never afraid to challenge the norm.” By Jesse Kitzler Career How do you protect 60,000 years’ worth of knowledge? By Jesse Kitzler Career “It felt like a weight had been lifted off our shoulders.” By Jesse Kitzler Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.