Already a Future Women? Sign in Career How to build your personal brand Everyone has one. It's time to start shaping yours. By Taryn Williams Published 31 January, 2026 Career How to build your personal brand Everyone has one. It's time to start shaping yours. By Taryn Williams Published 31 January, 2026 Previous article Soft Power Next article New FW partnership to boost number of women in cybersecurity Building a personal brand was one of the last things on my mind when working on my first business.Amidst the chaos of startup life, giving my time and attention to something I thought was reserved for influencers felt… indulgent. Join the club Already a member? Sign in Career Work in progress More from FW Career The art of asking questions By Romy Ash Career Your partnerships playbook By Melanie Dimmitt Career How to write a funding application that wins By Melanie Dimmitt Career Have you built an accidental career? By Denny Nesbitt Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.