Studio Session: Building Bassike

Founded in 2006, by Deborah Sams and Mary Lou Ryan, leading Australian fashion label bassike was created with a vision to offer luxurious and wearable everyday pieces.

In this candid conversation led by Sylvia Jeffreys, bassike co-founder Deborah Sams and CEO Billy Voss will share insights into how they built the brand from a limited line of organic cotton jersey t-shirts to a wardrobe staple and flourished in a market where their competitors have struggled to survive.

Bassike has 10 standalone stores in Australia, one flagship store in Venice, California and a global e-commerce platform.  The brand is held in over 50 of the best independent, multi-branded retailers in Australia and New Zealand, and International retailers such as Lane Crawford and Net-a-Porter.