CHOOSE HER OWN ADVENTURE

Meet our friend Anna

Come play. And get more financially literate along the way.

In collaboration with our Proud Partner

WELCOME TO 'CHOOSE HER OWN ADVENTURE'

Anna is young, curious and fresh-out-of-school. But she is unlike anyone you’ve met before. Firstly, because Anna doesn’t really exist. Secondly, because Anna ages five decades in a matter of weeks. And thirdly, because Anna’s financial future lies squarely in your hands.

Fuelled by the quasi-democratic power of social media, we’re guiding Anna through a lifetime of the common crossroads faced by Australian women. We’ll also be getting more financially literate, as a cast of experts identify and unpack every economic benefit, risk and opportunity that comes Anna’s way.

This is a ride you’re going to want to take because, at every age and stage of their financially active lives, women are shortchanged.

Will this be the story for Anna? Or more importantly, for us?

HER LIFE SO FAR

Small choices, big impact – here's how you've voted in each decade

In Anna’s 20s, she started to invest. In herself, through tertiary education and travel – and in her superannuation.

In her 30s, Anna kept a foothold in the workforce. And negotiated a promotion on returning from her first maternity leave, to boot.

What should Anna do? Buy a more expensive, inner-suburb apartment - 42% Buy a cheaper, outer-suburb apartment - 58%

In Anna’s 40s, she took stock. Literally, by investing in a diversified index fund – and figuratively, by assessing her career and relationships.

Head over to Instagram to weigh in.

BREAKING DOWN THE DETAIL

Equity | Money

“We often default to gendered norms and tend to take a step back from financial topics. If you are partnered and decide to start a family, explore the ability to share your partner’s superannuation, not just their take-home pay.”

Money coach and Women with Cents founder Natasha Janssens, during Anna’s 30s.

STAY UP TO DATE

Subscribe to the FW newsletter to receive insights and practical advice as Anna faces life's common financial crossroads.

“Do not fear. You have plenty of time to learn how to invest – and even to make mistakes as you build your skills and confidence. You just have to get started. And you can start small, with a few hundred dollars.”

Financial educator and Money School founder Lacey Filipich, during Anna’s 40s.

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