Mindfulness Why Stressed-Out Women Are Finding Solace In ‘Whisper Videos’ Autonomous Sensory Meridian Response (ASMR) is an auditory phenomenon that has become big business on YouTube. But how did ‘whisper videos’ become a mindfulness phenomenon? By Natalie Cornish Published 17 April, 2019 Mindfulness Why Stressed-Out Women Are Finding Solace In ‘Whisper Videos’ Autonomous Sensory Meridian Response (ASMR) is an auditory phenomenon that has become big business on YouTube. But how did ‘whisper videos’ become a mindfulness phenomenon? By Natalie Cornish Published 17 April, 2019 Previous article How To Calculate Your Net Worth Next article Run For Office? Australian Women Say ‘Hell, Yes!’ I’ve been trying to write this article for half an hour, but I’m struggling to wake myself from a sleepy, trance-like stupor after watching a woman open a box very, very slowly while whispering into the camera and tapping her fingernails on the table. If that sounds odd, it’s even odder to experience: my neck and ears are tingling and I could easily climb into bed for an impromptu nap. Luckily, there appears to be a simple reason for my brain’s reaction: like approximately 20 percent of the population I’m predispositioned to Autonomous Sensory Meridian Response or ASMR. ASMR was coined by US developer Jennifer Allen in 2010 to describe a pleasurable physiological sensation induced by listening to certain sounds. This sensation has been branded a “brain orgasm” by some, but those who experience the phenomenon say the feeling is more relaxing than it is arousing. They compare it to the calming effect of meditation or massage. The latest Best Of Future Women Wellbeing Behind the mask: How to master anxiety in the workplace By Georgie Collinson Wellbeing How Krystal Barter is changing healthcare By Melanie Dimmitt Wellbeing Domestic violence systems are failing children and young people: a message this National Child Protection Week By Conor Pall Wellbeing It took an ADHD diagnosis and a breakdown to change my relationship with work By Sally Spicer Gender diversity Soft Power By Briana Blackett Gender diversity Cyber expert laments “lost generation” in online misogyny panel By Sally Spicer Gender diversity Is this at the bottom of your To-Do list? By Briana Blackett Wellbeing How being a ‘good girl’ is holding you back By Dr Michelle McQuaid Your inbox just got smarter If you’re not a member, sign up to our newsletter to get the best of Future Women in your inbox.